Email marketing for online stores.
Email marketing · Black Friday · Auckland, NZ
We take over the whole email process for NZ online stores: the yearly sale calendar, Black Friday and Cyber Monday strategy, every campaign written, designed, built and scheduled, the automatic flows that sell in the background, and a report on what each send made.
Book a free consultationA plan for the whole year.
Every sale planned before it arrives.
Big sends work when they are planned weeks ahead: the offer, the products, the stock behind them and who hears first. We build the year's sale calendar with you, then run each campaign on it, from Valentine's Day to Boxing Day.
Built for clients: five automatic flows and 14 custom emails for an outdoor retail and wholesale business, plus win-back emails, seasonal campaigns and a full Black Friday and Cyber Monday plan.
The year we plan around
- FebValentine's Day
- AprEaster
- MayMother's Day
- JunMatariki and EOFY
- SepFather's Day
- OctLabour Weekend
- NovBlack Friday and Cyber Monday
- DecChristmas and Boxing Day
What we take over.
- 01Calendar and offers
The year's sales, the offer for each, and which customers hear first.
- 02Product picks checked live
Every product in an email checked against live stock and the real sale price before it goes in.
- 03Copy and EDM design
Written in your brand's voice and designed to read well on a phone.
- 04Build, test and schedule
Built in your email platform, tested, and scheduled once you approve it.
- 05Automatic flows
The emails that send themselves: welcome, abandoned cart, back in stock and more.
- 06Reporting
What each send made, what worked, and what changes next time.
Black Friday and Cyber Monday strategy.
The biggest week of the year, planned like it.
Black Friday is won in October. We plan the offer, the products and the sequence weeks out, so the week itself is execution rather than panic.
- VIP early access for your best customers
- Offers and products checked against stock, margin and the real compare-at price
- A launch, reminder and last-chance sequence
- Cyber Monday follow-up for those who did not buy
- A post-sale win-back, so new customers come back
Built for clients: a full Black Friday and Cyber Monday plan for an outdoor gear retailer.
AI-powered email flows.
Emails that sell while you sleep.
Flows send themselves when a customer does something: signs up, leaves a cart, waits for a size or goes quiet. We set them up, write them, and use AI to keep the product recommendations in them relevant.
- Welcome series
- Abandoned cart and checkout
- Browse abandonment
- Back in stock
- Post-purchase and cross-sell
- Win-back
- Klaviyo
- Shopify Email
Questions, answered.
Do you run Black Friday and holiday email campaigns?
Yes. We plan the year's sale calendar, build the Black Friday and Cyber Monday strategy, write, build and schedule each campaign, check every offer against live stock and prices, and report what each send made. You approve before anything goes out.
Do you write and design the emails too?
Yes. We write the copy, design the EDM, build it in your email platform and test it. You see every campaign before it is scheduled.
Do you work in Klaviyo?
Yes, and in Shopify Email. We work inside the platform you already use rather than moving you to a new one.
Will you send emails without our approval?
No. Campaigns are scheduled only after you approve them. Automatic flows are switched on once you have seen and approved each email in them.
How early should we plan Black Friday?
Ideally six weeks or more before. That leaves time to agree the offer, check stock and margin on every product, warm up your best customers and build the full sequence.
What does email marketing with Kayvo cost?
Most clients have email as part of a monthly retainer, roughly $2,000 to $10,000+ a month depending on what else we build, with most starting around $4,000. A one-off Black Friday plan can be quoted at a fixed price.
Plan your next big sale.
A free 30-minute consultation to look at your email, your calendar and the sale coming up next.
Book a conversation